Transform Your GTM
Elevate your go-to-market strategy
Already selling on marketplaces? Take your cloud GTM to the next level with advanced co-sell automation, multi-cloud orchestration, and revenue optimization.
Cosell
Marketplace Listings
+ New listingFrom Good to Great Marketplace Performance
You've proven the marketplace model works. Now it's time to scale it with automation, visibility, and repeatable execution across clouds.
Marketplace Operations
Last 30 daysUnified Multi-Cloud Execution
Run AWS, Azure, and GCP marketplace motions through a single operating model.
- Orchestrate listings, offers, referrals, and co-sell activity across clouds
- Maintain consistent workflows while supporting cloud-specific requirements
- Eliminate fragmented tools and portal-driven processes
Automated Co-Sell & Deal Workflows
Accelerate partner-led deals without adding operational overhead.
- Bi-directional CRM sync for leads, opportunities, referrals, and deal status
- Automated deal registration and co-sell submissions for eligible partners
- Custom workflows that reflect your GTM process, not rigid marketplace rules
- Real-time notifications to keep Sales, Partnerships, and Ops aligned
Revenue Intelligence & Optimization
Turn marketplace activity into measurable, forecastable revenue.
- Attribution and visibility for partner-sourced and partner-influenced pipeline
- Consolidated reporting across CRM, cloud portals, and internal systems
- Forecasting and performance insights for Sales, RevOps, Finance, and leadership
Built to Scale With You
Support marketplace growth from early traction to enterprise scale.
- API-first platform for deep integrations and extensibility
- Scales across startup, mid-market, and enterprise GTM complexity
- Frees sales teams from admin work so they can focus on closing and expanding partnerships
Transformation in action
| Feature | Before Transformation | After Suger |
|---|---|---|
| Multi-cloud management | Siloed teams | Unified platform |
| Co-sell pipeline visibility | Limited | 100% visibility |
| Deal velocity | Baseline | 2-3x faster |
| Revenue attribution | Manual tracking | Automated |
| Partner engagement | Reactive | Proactive |
| Marketplace ROI | Unknown | Fully measured |
Transformation Results
What transformation looks like
The best sellers automate end-to-end
“We'd hit our cloud GTM limit with manual processes. Suger changed everything with automation: we grew marketplace deals 4x, revenue 7x in our first year—and are now repeating the same GTM motion globally.”
“Suger is a game-changer—automating deal reg, private offers, and CRM syncs. This grew our AWS and Microsoft partnerships to 5,000+ co-sell regs and 4x marketplace deals while cutting sales cycles by 26 days.”
“We 5x'd co-selling in 3 months with Suger. It used to be partner team-driven, sporadic, and too late stage. Reps now co-sell early on deals with the info they need to self-serve their AWS collaboration.”
Available on Growth & Enterprise plans — View Pricing →
Questions
Frequently asked questions
What does it mean to transform your cloud GTM? +
Transformation is the shift from ad-hoc, single-cloud marketplace selling to a repeatable, multi-cloud operating model. Suger unifies listings, private offers, co-sell, metering, and reporting across AWS, Azure, GCP, and Snowflake so the same motion scales everywhere.
How does Suger orchestrate multi-cloud marketplace selling? +
Suger runs consistent workflows across every cloud while honoring each marketplace's specific requirements, eliminating fragmented portals and tools.
Can Suger automate co-sell and deal registration at scale? +
Yes. Suger auto-shares opportunities to AWS ACE, Microsoft Partner Center, and Google Partner Sales Console on your criteria, auto-accepts inbound referrals, and registers deals — with bi-directional CRM sync.
How does Suger improve marketplace revenue intelligence? +
Suger attributes partner-sourced and partner-influenced pipeline, consolidates reporting across CRM and cloud portals, and provides forecasting for sales, RevOps, finance, and leadership.
Is Suger built to scale with our business? +
Suger is API-first and scales from early traction to enterprise complexity, freeing teams from admin work so they can focus on closing and expanding partnerships.
Which marketplaces does Suger support for GTM transformation? +
AWS, Microsoft Azure, Google Cloud, and Snowflake — listings, offers, co-sell, metering, and funding, all from one platform.
Related Solutions
Take your cloud GTM from good to great.
See how high-performing teams orchestrate multi-cloud marketplace revenue with Suger.