Sell on Google Cloud Marketplace. Faster.

Listing on Google Cloud Marketplace requires integrating with Google Cloud Billing, configuring your service ID, packaging your app (for Kubernetes or container listings), and meeting the marketplace technical and content guidelines. Suger automates the integration — billing APIs, service ID setup, metering, and compliance checks — so most ISVs go live in 1–2 weeks.

Partner Sales Console (PSC) is Google Cloud's co-sell platform where ISVs register opportunities with Google field sellers for joint selling. Suger connects PSC bi-directionally to Salesforce and HubSpot: opportunities auto-register based on your criteria, inbound Google referrals flow into the CRM with contacts and engagement data, and stage updates sync both ways.

Yes. Suger's Salesforce managed package supports creating private offers on Google Cloud Marketplace directly from an opportunity record. Offer fields auto-populate from the opportunity, internal approval workflows run before publishing, and the resulting offer is sent to the buyer with view/accept tracking back in the CRM.

CUDs (Committed Use Discounts) are Google Cloud's spend commitment program where customers agree to a minimum cloud spend over 1-3 years in exchange for discounted pricing. Software purchases on Google Cloud Marketplace count against the buyer's CUD, which means buyers with active CUDs have strong incentives to transact through the marketplace.

Suger integrates with the Google Cloud Billing API and supports third-party billing systems (Stripe, Metronome, Orb, Lago). Usage data is normalized across sources and reported to Google Cloud accurately. Disbursements are auto-matched to CRM opportunities and pushed to NetSuite, QuickBooks, or your data warehouse for revenue recognition.

Google Cloud offers Partner Engagement Funding, Investment Funding (including POC funds), and Marketing Development Funds across Partner Advantage tiers. Suger's Funding Co-Pilot surfaces eligibility on each opportunity, submits requests from Salesforce pre-filled with deal context, and tracks approval and reimbursement status.

Yes. Suger is a Google Cloud Marketplace-integrated partner, and its workflows fully support Partner Advantage program requirements: marketplace transactability, PSC co-sell engagement, and reporting that aligns with Partner Advantage tier criteria (Premier, Advanced, Member). Customers using Suger have used the platform to accelerate progression to Premier tier.

Most ISVs go live on Google Cloud Marketplace in 1–2 weeks. Timeline varies with listing type — SaaS contracts are the fastest, Kubernetes app and container listings need slightly more packaging work. Suger provides templates and guided onboarding for both.

Minimal for SaaS listings; moderate for Kubernetes app and container listings. For SaaS, Suger handles the entire integration layer (billing, metering, authentication) and engineering involvement is limited to webhook configuration. For container/Kubernetes listings, your team owns the app packaging but Suger provides templates and step-by-step guidance.

Google Cloud charges a marketplace transaction fee (typically 3%, with reductions for higher Partner Advantage tiers). Suger's platform pricing is separate and based on the volume and modules you use. Buyers pay Google Cloud, Google disburses to the seller minus the transaction fee, and Suger reconciles the flow into your finance systems.

Many of Suger's 250+ ISV customers run multi-cloud GTM motions that include Google Cloud Marketplace — including names like Intel, Notion, Webflow, Fivetran, Glean, and Fireblocks. Outcomes consistently include faster time-to-listing, larger contract values, and net-new pipeline from PSC co-sell.