AWS Marketplace solution
Sell on AWS Marketplace. End-to-end.
AI-assisted listings, CRM-native private offers, ACE co-sell automation, metering, and AWS partner funding — all in one platform. Most ISVs go live in 5–10 business days.
Marketplace dashboard
12
ACE Opps
47
Private Offers
$4.8M
Q2 revenue
AWS ↔ CRM
Real-time
Disbursements
Auto-matched
New offer
Auto-created
AWS Marketplace Listing
List on AWS Marketplace in days, not months
Listing on AWS Marketplace means publishing your product so AWS customers can discover and transact with you. Suger automates the engineering-heavy parts — metering APIs, billing integration, listing compliance — so most ISVs go live in 5–10 business days.
Key Features
- AI auto-fill for product descriptions, pricing tiers, and categorization
- SaaS, AMI, container, and professional-services listings supported
- AWS Metering Service integration with zero engineering lift
- Compliance checks + version control built in
New listing — CloudIQ Analytics
Private Offers
Create AWS private offers from Salesforce or HubSpot
A private offer is a custom-priced AWS deal for a specific buyer with negotiated terms. Suger's Salesforce and HubSpot integrations let your deal desk build standard offers, agreement-based offers (ABOs), and channel partner offers (CPPOs) without leaving the CRM.
Key Features
- Offer fields auto-populate from Salesforce opportunity or HubSpot deal
- Standard, agreement-based (ABO), and CPPO offer types
- Internal approval workflows before anything publishes to AWS
- Real-time view, accept, and expiry notifications in Slack + email
Private offer · Acme Corp
Contract value
$480K
Term
36 mo
Ramp
$120K → $200K
Type
CPPO · TD SYNNEX
AWS Co-Sell (ACE)
Run AWS co-sell from your CRM, not the ACE portal
AWS co-sell is the joint-selling motion between ISVs and AWS field sellers, tracked through AWS Customer Engagement (ACE). Suger keeps ACE and your CRM in bi-directional sync — opportunities, contacts, stages, and engagement updates flow without manual re-entry.
Key Features
- Bi-directional Salesforce / HubSpot ↔ ACE sync
- Auto-share opportunities on criteria; auto-accept inbound referrals
- AI enrichment for contacts and account data
- Partner engagement scoring + funding-program eligibility surfaced inline
Globex Industries — $1.2M opportunity
Funding eligible
POC · MAP · GenAI
Billing & Revenue
Reconcile every AWS dollar without a spreadsheet
Once a deal closes on AWS, the cloud provider handles billing and disbursement — but reconciliation is on you. Suger automates metering, disbursement matching, and revenue recognition so finance sees AWS revenue with the same fidelity as direct deals.
Key Features
- Direct integration with AWS Metering Service + 3rd-party billing (Stripe, Metronome, Orb, Lago)
- Auto-match disbursements to CRM opportunities
- Revenue recognition ready for NetSuite, QuickBooks, and ERP export
- Dashboards for offer conversion, ARR, and revenue by listing type
AWS revenue · This quarter
Q2 FY26$4.82M
↑ 38% QoQ · $1.3M from new co-sell
Booked
47
Disbursed
$3.1M
Pending
$1.7M
AWS Funding
Surface and submit AWS partner funding automatically
AWS offers six-plus funding programs — MAP, MDF, POC, ProServe, GenAI, MPOPP — each with its own eligibility rules. Suger's Funding Co-Pilot surfaces what each opportunity qualifies for and submits requests directly from Salesforce, pre-filled with deal context.
Key Features
- Eligibility surfaced automatically on every co-sell opportunity
- Submit POC, MDF, MAP, and GenAI requests from Salesforce
- Pull Partner Central approval status into the CRM
- Audit trail of every submission, resubmission, and reimbursement
Eligible AWS funding · Globex
MAP — Migration
Up to $120K
POC funding
Up to $25K
MDF — Co-marketing
Pending review
Integrations
CRM ↔ Suger ↔ AWS, end-to-end
Suger connects every system that touches an AWS Marketplace deal — your CRM, billing stack, finance system, data warehouse, and AWS itself — into one operational pipeline.
AWS-Native
- • AWS Marketplace APIs (listing, metering, billing, offers)
- • AWS ACE Partner Central API
- • AWS EventBridge for real-time agreement events
- • AWS Seller Prime / Marketplace Insights
- • ISV Accelerate program support
CRM & Business Tools
- • Salesforce (native managed package)
- • HubSpot (native integration)
- • Slack and Microsoft Teams notifications
- • Stripe, Metronome, Orb, Lago (billing connectors)
- • NetSuite, QuickBooks (finance sync)
- • Snowflake, Databricks, BigQuery (data export)
Customer story
"Suger handles our entire AWS workflow — listing, private offers, ACE co-sell, and revenue. Our team closes faster and finance gets clean books."
Channel & Alliances Lead, mid-market ISV · AWS ISV Accelerate
3x
deal volume on AWS
140%
larger contract values
5-10d
to first listing live
Questions
Frequently asked questions
How do I list a SaaS product on AWS Marketplace? +
Listing a SaaS product on AWS Marketplace requires integrating with AWS's metering and billing APIs, configuring your pricing model, creating a compliant product listing, and setting up a buyer registration flow. Suger automates this entire process with AI-assisted listing creation, pre-built API integrations, and built-in compliance checks. Most ISVs go live in 5-10 business days versus the typical multi-week direct-build timeline.
What is AWS ACE and how does Suger help with co-sell? +
AWS Customer Engagement (ACE) is AWS's co-sell platform where ISVs share opportunities with AWS field sellers for joint selling. Suger connects ACE bi-directionally to Salesforce and HubSpot: opportunities auto-share on your criteria, inbound AWS referrals auto-accept into the CRM, contacts and accounts are AI-enriched, and stage updates flow both directions without manual re-entry.
Can I create AWS Marketplace private offers from Salesforce? +
Yes. Suger's native Salesforce managed package lets your deal desk create standard private offers, agreement-based offers (ABOs), and channel partner private offers (CPPOs) directly from a Salesforce opportunity. Offer fields auto-populate from the opportunity record. Internal approval workflows run before anything is submitted to AWS Marketplace.
What is a CPPO on AWS Marketplace? +
A Channel Partner Private Offer (CPPO) is an AWS Marketplace transaction where an authorized reseller transacts on behalf of the buyer. The ISV extends a margin to the partner and the partner owns the billing relationship. CPPOs are common in regulated industries, public sector, and accounts with existing channel relationships. Suger manages the full CPPO lifecycle — resale authorizations, markup configuration, custom payment schedules, and partner notifications.
How does Suger automate AWS Marketplace metering and billing? +
Suger integrates directly with the AWS Marketplace Metering Service and also connects third-party billing systems (Stripe, Metronome, Orb, Lago). Usage data is normalized across sources and reported to AWS accurately. Disbursements are auto-matched to your CRM opportunities and pushed to NetSuite, QuickBooks, or your data warehouse for clean revenue recognition.
What AWS partner funding programs can I apply for through Suger? +
AWS offers POC funding, MDF (Market Development Funds), MAP (Migration Acceleration Program), ProServe credits, GenAI funding, and MPOPP (Marketplace Private Offer Promo Program). Suger's Funding Co-Pilot surfaces which programs each opportunity qualifies for, submits requests from Salesforce pre-filled with deal context, and tracks approval, claim, and reimbursement status end-to-end.
Does Suger work with the AWS ISV Accelerate program? +
Yes. Suger is an AWS Marketplace and ACE-integrated partner, and its workflows fully support the ISV Accelerate program requirements: marketplace transactability, co-sell engagement through ACE, and reporting that maps to AWS's partner-tier criteria. Customers using Suger have seen accelerated path to ISV Accelerate tier benefits.
How long does it take to launch on AWS Marketplace with Suger? +
Most ISVs go live in 5-10 business days. The timeline depends on pricing model complexity and any custom buyer-flow requirements, but Suger's AI-assisted listing creation, pre-built metering integration, and automated compliance checks compress what is typically a weeks-to-months process.
Do I need engineering resources to integrate with AWS Marketplace? +
Minimal. Suger handles the marketplace integration layer — authentication, metering APIs, billing, offer management — so your engineering team stays focused on your product. For standard SaaS listings, engineering involvement is usually limited to initial webhook configuration. For AMI and container listings, slightly more setup is required but Suger provides templates and guided onboarding.
How does pricing work for selling on AWS Marketplace through Suger? +
AWS charges a marketplace transaction fee (typically 2-3%, varying by program tier and listing type). Suger's platform pricing is separate and based on the volume and modules you use — see our pricing page for details. Buyers pay AWS, AWS disburses to the seller minus the transaction fee, and Suger reconciles the flow into your finance systems.
How does Suger compare to Tackle for AWS Marketplace? +
Suger and Tackle both serve the AWS Marketplace ISV market. Suger differentiates on full-lifecycle coverage — listing through revenue recognition — and on multi-cloud breadth (AWS, Azure, GCP, Snowflake, Alibaba). Suger also embeds deeper into Salesforce and HubSpot for CRM-native deal execution. For a detailed feature-by-feature comparison, see our Cloud GTM guide.
What customers are selling on AWS Marketplace with Suger? +
250+ ISVs use Suger for AWS Marketplace operations, including Intel, Snowflake, Notion, Webflow, Fivetran, Glean, Fireblocks, and Harness. Customer outcomes consistently include 3x increase in marketplace deal volume and 140% higher average contract values versus direct deals.
Ready to sell on AWS Marketplace end-to-end?
Get a guided walkthrough of listing, private offers, ACE co-sell, and AWS partner funding — running against a real Salesforce or HubSpot environment.