For RevOps & Deal Desk

Cloud marketplace deals, built into your CRM.

Suger connects AWS, Azure, GCP, to your existing systems so private offers, approvals, and revenue data live where you already work.

Suger — Private Offers
Live

Private Offers

Last 30 days
Newly accepted offers
27 ↑ +12
Total revenue
$1.84M USD
Pending acceptance
9
Recently expired
3
Name Buyer Partner Amount Status
Enterprise Plan – 2yr Acme Corp AWS $420K ACCEPTED
Platform Upgrade Globex Azure $285K PENDING
Data Cloud Commit Umbrella GCP $190K ACCEPTED
Deal Desk

More deals, less desk

Quick Private Offer Creation

Send private offers directly from Salesforce or HubSpot — every deal type, every cloud marketplace.

Auto-Sync Transactions

Deal Desk teams can go from approved CPQ quote to live marketplace offer in minutes with pricing, terms, and buyer details pulled directly from your CRM.

Automated Approval Routing

Suger's native CRM integration lets your existing approval chains and role-based permissions govern marketplace deals the same way they govern direct.

Suger — Workflows
Live
Workflows Templates
Name Apps Last modified Status
Offer accepted → update CRM stage Salesforce 2h ago Active
Referral approved → notify Slack Slack 1d ago Active
Entitlement active → sync billing Webhook 3d ago Active
Offer expiring → email owner Gmail 5d ago Inactive
4 workflows + New workflow
Revenue

Full deal visibility from offer to acceptance

Bi-directional sync keeps your CRM and every marketplace in lockstep, so deal data stays consistent across systems.

Bi-Directional CRM Sync

Deal stages update automatically on buyer acceptance and every action is logged with full offer history, giving teams visibility into what actually closed.

Real-Time Deal Tracking

Watch every offer move from sent to accepted in real time, with stage, amount, and days-open visible alongside your direct pipeline.

Configurable Alerts

Slack and email alerts fire at configurable stage changes so stakeholders stay current on every offer without checking portals.

Pipeline Analytics

Pre-built Salesforce dashboards track offer volume, acceptance rates, and pipeline by cloud provider alongside your direct deals.

Suger — Reporting
Live

Marketplace Operations

Last 30 days
Overall Win Rate
38% +5%
Closed Won
43 +12
Pipeline
$4.2M +28%
Pipeline by cloud
AWS
$1.8M
Azure
$1.5M
GCP
$0.9M
Opportunity funnel
Prospect 127
Qualified 98
Technical Validation 64
Committed 51
Launched 43
Revenue

Revenue data that follows the deal back to your CRM

Entitlement Records

Entitlement records are created inside Salesforce on buyer acceptance with full history, giving RevOps a complete record from offer through active contract.

Revenue Sync

Invoiced, collectible, and disbursed amounts sync into CRM entitlement records so deal desk and RevOps reconcile from the same system Finance uses.

Automated Billing Ingestion

Raw billing events from AWS, Azure, and GCP flow into the CRM automatically for reconciliation without manual exports.

Unified Billing Reconciliation

Usage-based billing data from Stripe, Metronome, or Orb aggregates alongside marketplace billing so everything reconciles in one place.

Suger — Entitlements
Live

Entitlements

Last 30 days
New entitlements
31 ↑ +8
Total revenue
$2.1M USD
End soon
6
Recently ended
2
Product Buyer Partner Type Status
Suger Platform
ends Aug 2026
Acme Corp AWS Subscription Active
Data Connector
ends Dec 2026
Globex Azure Contract Active
Usage Add-on
ends Jun 2026
Umbrella GCP PAYG Suspended
Suger Platform
ends May 2026
Initech AWS Subscription Pending Cancel

Available on Growth & Enterprise plans — View Pricing →

Questions

Frequently asked questions

What is a cloud marketplace deal desk? +

A marketplace deal desk manages the creation, approval, and tracking of cloud marketplace transactions — private offers, amendments, renewals, and channel deals. Suger runs that motion inside your existing CRM and approval workflows, so marketplace deals are governed the same way as direct deals.

Can I create AWS, Azure, and GCP private offers from Salesforce or HubSpot? +

Yes. Suger's native Salesforce package and HubSpot integration let your deal desk build standard private offers, agreement-based offers, and channel partner offers without leaving the CRM — offer fields auto-populate from the opportunity or deal record.

How does Suger keep marketplace deals in sync with my CRM? +

Suger maintains bi-directional sync between each cloud marketplace and your CRM: offer status, buyer acceptance, stage changes, and entitlements update automatically in both directions, with full offer history logged.

Does Suger support channel partner private offers (CPPO)? +

Yes. Suger manages the full CPPO lifecycle on AWS — resale authorizations, partner markup, custom payment schedules, and partner notifications — alongside standard and agreement-based offers.

How does revenue and entitlement data flow back to the CRM? +

On buyer acceptance, Suger creates entitlement records in Salesforce and syncs invoiced, collectible, and disbursed amounts, so deal desk, RevOps, and finance reconcile from the same source of truth.

What approval workflows does Suger support? +

Suger respects your existing CRM approval chains and role-based permissions, and can trigger Slack and email alerts on configurable stage changes, so nothing publishes to a marketplace without the right sign-off.

Ready to bring Cloud GTM inside your existing systems?

See how leading RevOps and Deal Desk teams streamline cloud marketplace operations with Suger.