Partnerships
Turn cloud partnerships into a revenue engine.
Get listed on cloud marketplaces, activate co-sell programs, share opportunities with the hyperscalers and prove your partnerships ROI, all with Suger.
Partner Directory
Invite partner
List across every cloud
Launch listings on AWS, Azure, GCP, and Snowflake from a single workflow — no per-marketplace rebuilds.
Co-sell with hyperscalers
Share qualified opportunities to ACE, Partner Center, and PSC automatically, straight from your CRM.
Prove partnerships ROI
Attribute pipeline and revenue to every program with leadership-ready dashboards.
Unlock the fastest growing B2B revenue channel
Launch listings across AWS, Azure, GCP, and Snowflake in days with AI Autofill that handles configuration so your team focuses on the channel.
Single Workflow for All Hyperscalers
Enter ISV Accelerate, Azure IP co-sell, and GCP Partner Advantage from day one with compliant submissions that unlock hyperscaler field access sooner.
Stakeholder Alignment
When marketplace APIs and program requirements change, Suger updates automatically so your listing and program status stay current.
Clear Ownership
Keep listings and program status current automatically when marketplace APIs and program requirements change.
Marketplace Listings
+ New listingTurn co-sell with hyperscalers into real revenue
Share qualified opportunities to ACE, Partner Center, and PSC automatically in bulk, directly from your CRM or within Suger.
Real-Time Pipeline Tracking
Focus co-sell effort on the accounts most likely to close with cloud buyer intent signals and assigned cloud reps surfaced directly in Salesforce.
Cross-Team Visibility
Act on inbound referrals the same day they arrive, with contacts synced, stage mapped, and company data enriched before your team touches them.
Automatic Stakeholder Sync
Automate the follow-through by triggering notifications, CRM updates, and AI-drafted outreach the moment a referral is approved or a stage changes.
Cosell
Prove partnerships ROI before leadership asks.
Accurately attribute pipeline and revenue. Track incentive and program performance. Prove partner impact with leadership-ready data.
Accurate Attribution
Co-sell referrals link to closed marketplace deals automatically so attribution holds all the way through to revenue, not just pipeline.
Program Performance
Forecast marketplace revenue accurately with pre-built Salesforce dashboards that work the moment Suger connects with minimal setup.
Leadership-Ready Reporting
Real-time Slack and email alerts on referral approvals and offer milestones keep your team current on every active deal.
Marketplace Operations
Last 30 daysUnlock new growth with hyperscaler funding programs
Submit, track, and prove ROI on cloud funding programs — without leaving your CRM.
Submit Directly from Salesforce
Submit funding requests to hyperscalers like POC and MDF directly from Salesforce, pre-filled with deal context and linked to the right opportunities.
Real-Time Status Sync
Know where every funding request stands, with funding approval status syncing back to your CRM automatically.
Full Audit Trail
Every request, resubmission, and approval is logged, giving you a full audit trail across every funding program.
Private Offers
Last 30 daysPartnerships in action
Get listed
Launch marketplace listings across all hyperscalers.
Activate co-sell
Enter ISV Accelerate, IP co-sell, and Partner Advantage.
Share opportunities
Push qualified deals to cloud partners in bulk.
Prove ROI
Attribute revenue and report impact to leadership.
Trusted by partnership leaders
“Suger has been a transformative platform for our teams at Harness. It's drastically reduced manual overhead, streamlined workflows, and allowed us to scale our cloud partnerships with ease.”
Available on Growth & Enterprise plans — View Pricing →
Questions
Frequently asked questions
What is cloud co-selling and how does Suger help? +
Cloud co-selling is the joint go-to-market motion between an ISV and a hyperscaler's field sales team — sharing qualified opportunities through programs like AWS ACE, Microsoft Partner Center, and Google Partner Sales Console. Suger automates co-sell submission and keeps every opportunity in sync between your CRM and each cloud, so alliances teams scale partner-sourced pipeline without manual re-entry.
Which cloud marketplaces and co-sell programs does Suger support? +
Suger supports the AWS, Microsoft Azure, Google Cloud, and Snowflake marketplaces, plus their co-sell programs — AWS ISV Accelerate (ACE), Microsoft commercial marketplace and IP co-sell (Partner Center), and Google Cloud Partner Advantage (Partner Sales Console). You manage listings, private offers, co-sell, metering, and funding for all of them from one platform.
How does Suger prove partnerships ROI? +
Suger links co-sell referrals to the marketplace deals they influence and syncs offers, entitlements, and revenue back to Salesforce as native objects. Alliances leaders get leadership-ready dashboards that attribute pipeline and closed revenue to each program — not just activity metrics.
Can alliances teams submit hyperscaler funding through Suger? +
Yes. Suger surfaces which funding programs each opportunity qualifies for (such as POC and MDF), lets you submit requests directly from Salesforce pre-filled with deal context, and tracks approval status with a full audit trail.
Does Suger integrate with Salesforce and HubSpot? +
Yes. Suger provides a native Salesforce managed package and a native HubSpot integration, so private offers, co-sell, and revenue data live in the CRM your team already uses, with bi-directional sync to each cloud.
How fast can we launch cloud marketplace listings? +
Most ISVs go live in days, not months. Suger automates the engineering-heavy parts of listing — metering, billing integration, and listing compliance — across AWS, Azure, GCP, and Snowflake from a single workflow.
Related Solutions
Ready to run your cloud partnerships like a revenue engine?
See how leading alliances teams build repeatable partner revenue with Suger.