Cloud GTM Automation
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Your Cloud GTM
on Autopilot.
Marketplace Listing
List on every marketplace, instantly
Connect to cloud marketplaces instantly with API-first integrations that don't require your internal engineering resources. Support any GTM motion with fully customizable pricing, packaging, and public plans.
Key Features
- API-first integrations — no engineering lift required
- Customizable pricing, packaging, and public plans
- Support for AWS, Azure, GCP, and Snowflake marketplaces
- Go live in days, not months
Co-Sell
Collaborate with cloud partners at scale
Suger works with Salesforce & HubSpot, so you can send offers, co-sell, and manage CPPOs without juggling multiple partner portals. Launch co-sell workflows with AI to autofill fields and reduce manual work.
Native CRM integrations
Salesforce & HubSpot built in — send private offers and manage co-sell directly from your existing CRM without switching tools.
AI-powered co-sell
Launch co-sell workflows with AI autofill that reduces manual entry by 80%, so your team spends time closing, not copying.
Manage CPPOs at scale
Handle CPPOs across AWS, Azure, and GCP partner portals from one control plane — no more juggling multiple portals.
Billing & Metering
Accurate billing, zero manual work
Turn messy cloud disbursements into clean financial data by automating syncs to your ERP and accounting software. Flexible metering handles any pricing model at any scale.
Key Features
- Automated cloud disbursement sync to ERP
- Flexible metering for usage-based pricing
- Revenue recognition ready out of the box
- Supports any pricing model at any scale
Automation
Automate your entire GTM workflow
Design custom triggers to automate tasks — notify Slack on deal acceptance, email co-sell partners upon referral, or route leads based on marketplace signals. Your workflow, your rules.
Key Features
- Drag-and-drop workflow builder
- Slack, email, and CRM notifications on deal events
- Route leads based on marketplace signals
- Fully customizable trigger & action logic
AI Intelligence
AI-powered insights for smarter decisions
Score every account with marketplace buyer intent signals to automate sales routing and focus co-sell effort on the highest-value opportunities. Let AI guide your next best action.
Trusted at Scale
Suger is made for scale.
Customers transact billions globally — and growing fast.
Don't take our word for it.
“Effortless Integration, UI Improving Steadily”
“Solid tool for marketplace GTM — team listens, delivers, and keeps improving”
“A Holistic Platform for Marketplace Transactions & Co-Sell engagements with Cloud Alliance Partners”
“Cloud Marketplace & Co-Sell Automations with Suger”
“Great Marketplace Solution”
“Suger Review - Positive Experience with the Tool”
“My experience with Suger Inc. has been fantastic.”
“Cloud Partner Manager”
“Great software for accelerating GTM/co-sell”
“Streamlined pipeline management with seamless HubSpot integration”
Powering the future of Cloud GTM
Join 500+ companies automating their cloud marketplace growth.
Get a DemoFrequently Asked Questions
Common questions about Suger and cloud marketplace automation
What is Suger?
Suger is a Cloud GTM automation platform that helps B2B SaaS companies list, transact, and co-sell on AWS, GCP, and Azure Marketplace from a single platform.
What cloud marketplaces does Suger support?
Suger supports AWS Marketplace, Google Cloud Marketplace (GCP), and Microsoft Azure Marketplace.
What is Cloud GTM?
Cloud GTM (Go-To-Market) is a strategy where ISVs use cloud marketplace channels — AWS, GCP, and Azure — to sell, co-sell, and distribute their software to enterprise buyers.
How does Suger automate co-sell?
Suger automates co-sell by syncing CRM data (Salesforce, HubSpot) with AWS ACE, GCP Partner Advantage, and Azure co-sell programs — eliminating manual submissions and tracking.
How long does it take to get started with Suger?
Most ISVs go live on their first cloud marketplace within days, not months. Suger's API-first integrations require no internal engineering resources.