Maximizing Product Visibility on Azure Marketplaces with Suger: Strategies for Success

In today’s rapidly evolving digital landscape, IT buyers are increasingly turning to software marketplaces to streamline their procurement processes. According to recent research from BCG, over 10% of IT budgets are now allocated to purchases made via software marketplaces. More than half of IT buyers (55%) dedicate at least 5% of their budgets to these platforms, with an average spend of 10.2%. Among these marketplaces, cloud hyperscalers like Azure are emerging as frontrunners, offering businesses unparalleled opportunities to enhance visibility and drive sales.

Whether you're new to Azure or an established player aiming to increase your market presence, understanding these strategies can be a game-changer.

Successful Azure Marketplace Launch

The first step is to get listed on Azure Marketplace. Don’t let technology hold you back- launching on the Azure Marketplace doesn't have to be a complex endeavor. With Suger, the process is streamlined, requiring no engineering development or coding expertise. Here's a step-by-step guide to getting started:

1. Join the Microsoft AI Cloud Partner Program

   Start by registering your app, applying a client secret, and adding the necessary permissions for your organization. 

2. Plan products and pricing models

   Before you begin, leverage cloud-ready application templates to accelerate your development by integrating the latest innovations in Microsoft Cloud and AI, especially if you're working within the Gen AI space. Once your product is ready, choosing the right pricing model is essential. Azure offers flexible options, including flat rate pricing (with 1-month to 3-year terms), per-user pricing (also 1-month to 3-year terms), and usage-based pricing through metering service dimensions. To navigate these options effectively, review Azure's guidance and resources to align your pricing strategy with your business goals.

3. Integrate with Suger Console

   Next, add redirect URIs and integrate a web platform into the Azure portal. Connect Azure Marketplace with Suger Console by adding your Azure Client Key. Suger will then sync all your product information seamlessly. Learn more about technical onboarding in our Get Started docs.

4. Publish and Manage with Ease

   After launching on Azure Marketplace, Suger’s intuitive interface allows you to customize private offers, manage notifications, and integrate with your CRM seamlessly. With comprehensive reports and analytics, you can optimize your strategy across different scenarios, ensuring greater success and a stronger presence on the platform.

Aligning Joint Goals through Co-Selling and Marketing Programs

Success on the Azure Marketplace involves more than just listing your product—leveraging marketplace promotions and engaging in strategic partnerships are essential for boosting visibility and driving growth.

• Partnering with Microsoft Key Stakeholders

  Join the Microsoft Co-Sell program to establish and strengthen strategic partnerships. Align your goals with Microsoft’s to gain the support of their sales teams, enhancing your product’s reach and credibility.

• Defining and Achieving Mutual Objectives

  Utilize Azure’s Go-To-Market services to access a wealth of marketing resources that can elevate your product's visibility. Strive to meet the criteria for featured placement on the Azure Marketplace homepage, such as maintaining a strong track record and high customer satisfaction.

Engaged with community and ecosystem

Stay informed about updates within the Azure ecosystem, particularly the benefits packages offered through the Microsoft AI Cloud Partner Program. Azure partner-led communities are more than just groups—they are vital catalysts for business enhancement, technological advancement, and collective success. Check this blog to learn more about the latest FY25 Azure Marketplace Transact and Grow Incentive Campaign.

Ready to elevate your presence on Azure Marketplace? Schedule a demo with one of our strategic experts today to explore how Suger can support your journey and drive your success!