Unlock Up to $70K: ISVs roadmap to Earning Big in FY25

According to Statista, as of early 2024, there are over 41,000 products and services available on the Azure Marketplace. While this extensive selection offers customers a wide array of solutions, it also presents significant challenges for ISVs.

So, how can ISVs stand out in such a competitive environment? Here are some key challenges and strategies to overcome them:

Building and Maintaining Strong Co-Sell Relationships: In the co-sell model on Azure Marketplace, forging close partnerships with Microsoft’s sales teams is crucial. At Suger, we recommend that ISVs actively engage in every co-sell opportunity and ensure effective follow-up to secure priority promotion from Microsoft’s sales teams. By continuously refining your collaboration strategies, you can better leverage these relationships to drive sales growth.

Technical Integration and Innovation Support: In today’s market, accelerating innovation and meeting technical and compliance requirements are more important than ever. By leveraging Azure Marketplace’s comprehensive platform, ISVs can achieve faster technical integration and ensure their products are transaction-ready. Suger is here to help streamline this process, making your solutions more competitive from a technical standpoint.

Expanding Market Reach and Driving Business Growth: To successfully expand your business on Azure Marketplace, ISVs need to fully utilize the various support and incentive programs offered by Microsoft. Suger encourages ISVs to stay informed and participate in these programs to broaden their market reach and take advantage of Microsoft’s powerful sales channels to drive business growth.

Good news is on the way! The FY25 Azure Marketplace Transact and Grow Incentive Campaign, running from July 1, 2024, to June 30, 2025, is here to turn these challenges into opportunities. Contact us for the detailed walking deck.

This campaign is designed to reward ISVs for driving sales of transactable offers on Microsoft’s commercial marketplace.

⭐️INCENTIVE SUMMARY

Reward publishers for driving sales of transactable offers on Microsoft commercial marketplace.

💰 What’s in it for you?

• Earn up to $70,000 in cash rewards!
• Get $20,000 when your cumulative billed sales reach $100,000 USD.
• Get $50,000 when your cumulative billed sales reach $4,000,000 USD.

🛫FY25 campaign changes

Focus on billed sales at a publisher ID level: In the FY25 campaign, instead of measuring billed sales at the offer level, Azure switched to measuring billed sales at the publisher level (i.e the sum of billed sales from all offers). 

All publishers can earn incentive: Marketplace publishers who already reached the marketplace billed sales milestones in a previous fiscal year can also earn incentive as soon as they reach the milestone within FY25.

With the FY25 Azure Marketplace Transact and Grow Incentive Campaign, there’s never been a better time for ISVs to capitalize on the opportunities within the Microsoft ecosystem. Ready to take your business to the next level? Contact us today to learn more about how you can maximize your potential and earn up to $70,000 in rewards!