3-Phase to Maximize Product Visibility after listing on AWS Marketplace

Listing your SaaS product on AWS Marketplace is a significant milestone that can open new doors for revenue growth, co-selling with aws opportunities, and customer acquisition. But simply being listed isn’t enough—you need a strong cloud go-to-market (GTM) strategy to maximize your reach and conversions.

Below, we’ll break down three key phases to successfully launch, promote, and scale your AWS Marketplace listing.

Phase 1: Getting Listed on AWS Marketplace

✅ Register as an AWS Marketplace Seller

Before launching, you need to register as an AWS Marketplace seller and set up your AWS account.

Tip: Watch this 5-minute video walkthrough on How to register as an AWS Marketplace seller.

✅ Integrate with Suger Console for a Fast-Track Listing

To simplify and speed up the listing process, integrate with Suger Console. Our AI-powered solution helps you quickly create and optimize your AWS Marketplace listing, eliminating the complexity of manual setup.

💡 Tip: Watch this 30-second video on How to create a SaaS product listing in AWS Marketplace.

Phase 2: Promoting Your AWS Marketplace Listing

Once your listing is live, the next step is to drive awareness, traffic, and conversions. Here’s how to promote your listing effectively:

📢 Announce It to Your Audience

• Social Announcement: Issue a press release and share the news across LinkedIn, Twitter, and relevant social platforms.
• AWS Tagging: Follow AWS Marketplace Seller Go-To-Market guidelines and tag AWS when posting.

🌎 Stand Out on Your Website

• Landing Page: Create a dedicated AWS Marketplace landing page showcasing the benefits of purchasing through AWS.
• Video Demo: Embed a short video demo of your product to engage visitors.
• Strong CTA: Include a clear CTA like “Start a Free Trial” or “Request a Demo” to accelerate the sales cycle.
• Buy with AWS: Dedicated "Buy with AWS" on pricing page.

📂 Leverage Email and Marketing Collateral

• Add the “Available in AWS Marketplace” logo to your sales decks, one-pagers, and website.
• Email your customers and prospects with early discounts or free trials. Consider promoting these offers during product launches or in tandem with industry events to maximize impact. How to send a private offer?

Phase 3: Scaling and Driving More Sales

🎤 Engage with Events & Webinars

After launching, continuous promotion and strategic engagement will drive long-term success. Participating in industry events is a great way to share your success stories and forge valuable partnerships. Hosting webinars or joining panels can showcase your new lists and partnerships with the AWS team.

📈 Tap into AWS Programs & Incentives

Utilize enhanced resources and sales incentives from AWS program. Expanding SaaS Co-Sell Benefits with AWS in 2025.

By following these steps, you’ll not only increase visibility and drive leads but also position your product for long-term growth on AWS Marketplace. 🚀

Ready to get started? Check out how Suger’s Co-Sell capability can accelerate your next growth journey on AWS!