Blog | Suger

Unlock Revenue Potential: AWS SaaS Revenue Recognition Program

Written by Stacy | Jan 29, 2025 12:12:42 AM

AWS has unveiled the SaaS Revenue Recognition Program, an exclusive benefit of the AWS ISV Accelerate Program, designed to help APN Partners streamline revenue recognition and enable quota retirement through co-selling opportunities. In this blog, we’ll explore the details of this initiative and how it can accelerate your business success.

What is the AWS SaaS Revenue Recognition Program?

The AWS SaaS Revenue Recognition Program is a gated benefit under the AWS ISV Accelerate Program. It provides quota retirement and incentives for AWS Account Managers (AMs) who actively co-sell with participating APN Partners.

By joining this program, APN Partners can:

Strengthen collaboration with AWS: Gain dedicated support from AWS Account Managers to close deals faster.

Increase deal visibility: Streamline sales processes with transparent reporting and updates.

Unlock additional benefits: Scale your SaaS business with added revenue recognition incentives.

📩 Get in touch with Suger today to unlock the full potential of AWS co-selling!

Why Should You Join?

This program offers unparalleled opportunities for APN Partners to grow their business while improving collaboration with AWS. Here’s why it’s worth joining:

1. Enhanced Co-Selling Support

AWS Account Managers are incentivized to actively support your sales efforts, creating stronger alignment and shared success.

2. Transparent Opportunity Tracking

The ACE platform ensures seamless tracking and management of sales opportunities with real-time updates and reporting.

3. Marketplace Private Offer Benefits

For private offers transacted through AWS Marketplace, the program provides additional incentives, maximizing the value of your deals.

Eligibility and Requirements

To participate in the SaaS Revenue Recognition Program, APN Partners need to:

Maintain good standing in the AWS ISV Accelerate Program.

Share and update sales opportunities in the ACE platform regularly.

Provide transaction details, including total software value (TCV), procurement type, and contract terms.

For detailed eligibility criteria, visit SaaS Co-Sell Benefit.

How to Participate

Getting started is straightforward:

1. Contact your Partner Development Manager (PDM).

2. Confirm your company’s commitment to program requirements.

3. Work with your PDM and the AWS ISV Accelerate team to complete onboarding.

Expanding SaaS Co-Sell Benefits with AWS in 2025

AWS is introducing enhanced resources and sales incentives to support APN Partners in achieving their co-selling goals. Here are some highlights:

SaaS Co-Sell Benefit: Grow recurring revenue and accelerate self-service user acquisition for products listed on AWS Marketplace.

Small Business Acceleration Initiative: Unlock growth in the SMB segment with proven strategies, tools, and best practices.

AWS Global Startup Program: Empower fast-growing, enterprise-tech startups to scale rapidly.

Ready to Transform Your Cloud Marketplace Journey?

The AWS SaaS Revenue Recognition Program equips APN Partners with the tools to grow faster, collaborate seamlessly with AWS, and unlock new revenue opportunities. Whether you’re aiming to streamline your co-selling with aws efforts or expand your footprint in the cloud marketplace, this program is your key to success.

📥 Download the APN Customer Engagements Pipeline Manager User Guide to learn more.