List, Co-Sell, and Transact on Cloud Marketplaces

Easily scale across AWS, Azure, and GCP—all from a single platform.

 

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Marketplace

Start with Ease

Effortless Listings
List on AWS, Azure, and GCP using our AI Wizard—no engineering needed.

Customizable Pricing
Identify and attract buyers with flexible, tailored pricing models.

Flexible Offers
Craft private offers with adaptable billing and payment terms.

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Co-Sell & Resell

Accelerate Growth Through Co-sell and Resell Automation

Boost Pipeline
Increase pipeline by 5X with automated co-sell workflows.

Seamless Tracking
Track and manage referrals directly in Salesforce and HubSpot.

Real-Time Margins
Gain instant visibility into margins with applied markups.

Metering

Make Pricing and Finance Workflows Simple

Streamline Billing – Cut manual workflows by up to 60%.

Unified Usage Reporting – Access consolidated reports across multiple marketplaces via Suger’s console UI or API.

Accurate Billing Outputs – Transform raw usage data into validated billing results.

 

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What our customers say

“We had a burning need to get on the AWS and GCP marketplaces in a short period of time with no engineering lift due to time-sensitive deals. Suger successfully met the timeline.”

“Suger has made marketplace transactions very simple for our sellers. The software provides us a single pane of glass to transact and manage our cloud marketplace operations, saving countless hours for the team.”

“Suger is easy to use, provides great reporting and integrates naturally with AWS ACE as well as our own CRM. Its been great to both manage our AWS listing and process private offers.”

SITUATION

Sonrai needed a way to be more efficient and increase their co-sell ability for their new product launch. They were looking for a solution to unify their different teams and provide a simplified view of their activities on AWS.

SOLUTION

Suger’s deep knowledge of AWS and ability to meet both Sonrai's and their AWS partner team's needs made them the perfect fit. Suger helped Sonrai unify their finance, operations, sales, and partnerships teams into a single view, improving efficiency and collaboration.

IMPACT
  • Save up to 160 hours by streamlining the listing process.
  • Gain complete visibility into AWS referrals, speeding up co-sell collaboration.
  • Streamlined private offers ready within 48 to 72 hours after listing.
SITUATION

Panther had an AWS Marketplace listing and an AWS-native product but struggled to integrate effectively with AWS's internal teams. They needed a partner to help them achieve tighter integration for co-selling and deeper collaboration with AWS.

SOLUTION

Suger provides professional expertise and an exceptional onboarding experience, helping sales and RevOps teams seamlessly manage private offers and entitlements with full visibility.

IMPACT

Building a deeper relationship with AWS and going from sharing less than 20% of deals with AWS for support to 100% in the last quarter. 

 

SITUATION

StoryBlok, a leading CMS platform, aimed to expand via AWS Marketplace but faced operational hurdles. Managing listings across regions and offering flexible pricing was difficult without internal resources. These challenges slowed their sales cycle and complicated revenue tracking.

SOLUTION

StoryBlok partnered with Suger to launch on AWS Marketplace quickly, without engineering work. Suger enabled custom pricing options, meeting diverse customer needs, and automated revenue recognition. This support allowed StoryBlok to scale efficiently with minimal overhead.

 

IMPACT

With Suger, StoryBlok launched faster, reduced their sales cycle from 3 months to weeks, and streamlined revenue tracking. This partnership helped them achieve $1M+ in AWS Marketplace revenue, establishing StoryBlok as a strong player in digital content management.

 

SITUATION

Contentsquare, a global leader in digital analytics, faced operational challenges as its AWS and Azure cloud partnerships expanded. The Cloud Alliance team managed marketplace listings and co-sell deals manually, causing delays, data silos, and scalability issues that hindered growth.

SOLUTION

Contentsquare adopted Suger's platform to automate key processes like marketplace listings, deal registration, and opportunity tracking. With deep Salesforce integration, Suger reduced manual tasks by 90%, enabling quick, accurate private offer creation and seamless data sync across systems.

 

IMPACT
  • 90% Reduction in Manual Tasks
  • 5x Faster Deal Registration Rate
  • Tracking opportunities and private offers across multi cloud marketplaces