Suger Step-by-Step Guide for Managing CPPO Across AWS, Azure, and GCP Marketplaces

The process for joining and utilizing CPPO is straightforward for both channel partners and ISVs. ISVs can expand cloud marketplace channels, and partners can also sell software solutions at wholesale prices. But managing CPPO opportunities across multiple cloud platforms can be time-consuming and complex. That’s where Suger comes in, offering a more efficient way to manage all Cloud Marketplace CPPO operations from a single console. 

Why Choose Suger for CPPO Management?

The Suger platform provides ISVs with an integrated solution to efficiently manage CPPO resell opportunities, private offers, and entitlements across various cloud marketplaces. With Suger, you can not only create and manage these opportunities seamlessly but also have full control over the entire transaction process, maximizing your sales growth.

AWS: Creating and Managing CPPO Resell Opportunities

Forrester Consulting found that channel partners who build and scale an AWS Marketplace practice can realize 234% ROI, 50% faster deal closure, 4-5X richer deal sizes.

On AWS, you can use Suger to create CPPO resell opportunities, involving selecting the target product, setting pricing of each usage metering dimension, specifying partners, and defining the contract duration. Once created, partners can extend private offers to end customers based on these opportunities. Suger will also notify partners as these private offers are generated, ensuring a smooth and organized workflow.

Azure: Flexible Multi-Party Collaboration

Azure’s CPPO supports both CSP Partner Private Offers (also known as margin sharing) and multiparty private offers, enabling multiple parties (including ISVs and other resellers) to collaborate on a unified custom offer for customers. The Suger platform simplifies this process, allowing you to set up complex collaboration and offer management with just a few clicks in the console.

GCP: Streamlined Resell Management

For GCP, Suger helps ISVs create reseller private offer plans, manage wholesale pricing, and set usage discounts for the private offer and reseller discount for the resale authorization. You can choose between single-use or multi-use plans, depending on your needs, and configure pricing and contract duration accordingly. This functionality is ideal for ISVs looking to expand their sales network on GCP, enabling them to leverage partner resources more effectively.

Seamless Control at Every Step

Suger not only simplifies the creation of CPPO opportunities but also provides an integrated console view, giving you a comprehensive overview of each resell opportunity, private offer, and entitlement status. Whether you’re creating new partner opportunities or managing existing deals, Suger makes every step straightforward and efficient.

Beyond CPPO: Expanding Capabilities with Salesforce Integration

In addition to CPPO management, Suger seamlessly integrates with Salesforce, offering a range of powerful features such as one-click private offer creation, CPQ data synchronization, and referral share automation. This means you can handle everything from marketplace offers to CRM management in one platform, significantly boosting operational efficiency and optimizing your sales processes. With Suger, your team can respond to market opportunities faster and achieve more efficient customer management and sales growth.

Ready to get started? Begin managing your CPPO opportunities with Suger today and unlock the full potential of cloud marketplaces for your business!