At Suger, we believe in simplifying the complexities of selling on cloud marketplaces. With an API-first approach, we empower businesses to automate critical operations like offer acceptance, usage billing, and co-sell workflows, laying the foundation for seamless cloud marketplace experiences.

Simplifying Cloud Marketplaces

Navigating cloud marketplaces can be daunting. Suger’s mission is to remove friction and enhance efficiency for businesses selling on platforms like AWS, Azure, and Google Cloud. By connecting teams, automating workflows, and enabling better collaboration, we help organizations focus on what matters: growing their business.

A Journey of Innovation: Suger’s API-First Approach

Suger’s API-first approach began with foundational functionalities—managing product listings, offers, entitlements, and co-sell referrals. As we evolved, we introduced automated workflows, eliminating the challenges of navigating relatively new sales channels. Today, we’re building an intelligence layer powered by first-party data, guiding alliance and sales professionals toward the next best actions. 

Everything is powered by Suger APIs, enabling ISVs:

• Sales & Alliance Teams: Streamline co-selling efforts with platforms like AWS, Azure and GCP.

• RevOps & Deal Desk Teams: Accelerate deal closures directly from CRM-Salesforce and Hubspot with automation.

• Finance Teams: Simplify revenue recognition through precise usage tracking.

• Customer Success Teams: Facilitate upselling and renewals directly through marketplaces.

Transformative Use Cases of Suger APIs

Suger APIs offer unparalleled flexibility to design workflows tailored to your unique needs. Here are some impactful examples:

• Automated Notifications: Instantly notify team members via Slack or email when offers are accepted, keeping everyone aligned.

• Co-Sell Opportunity Sharing: Seamlessly sync partner-originated deals to Salesforce or Hubspot, enabling smooth collaboration.

• Accurate Billing: Process metered usage data to calculate overage charges with precision.

Suger SDKs: Simplify Integration, Amplify Results

To make integration even easier, we are thrilled to introduce Suger SDKs. This developer-friendly toolkit unlocks the full potential of our API-first platform, streamlining adoption for engineering teams.

Key Benefits of Suger SDKs:

• Reduce Development Effort: Prebuilt SDKs in popular programming languages like Go and Java simplify integration.

• Enhance Efficiency: Execute service calls with minimal lines of code, saving time and resources.

• Customize with Ease: Flexible configurations empower businesses to design workflows tailored to their exact needs.

For businesses embarking on their cloud marketplace journey, Suger is more than a tool to reduce technical debt—it’s a partner in long-term success. With our API-first approach and newly launched SDKs, we empower companies to automate, integrate, and grow effortlessly. Contact us today to learn how Suger can empower your journey!