Scale Cloud marketplace Sales Simple with Suger’s Salesforce Connector

Managing sales across AWS, Azure, and Google Cloud marketplaces often means juggling multiple tabs, disparate data sources, and manual workflows. These complexities can slow down your pipeline, cause operational bottlenecks, and keep your sales team focused on administrative tasks instead of closing deals. That’s where Suger’s Salesforce Connector comes in.

In this blog, we’ll walk you through how Suger simplifies marketplace operations by integrating your CRM into one centralized platform, so you can automate co-sell workflows, boost deal sizes, and gain real-time visibility into your sales pipeline.

Start simple with ACE  integration

After launching on the marketplace, the next step is to install the Suger Package from the Salesforce AppExchange. Once installed, you can set up bi-directional data sync between Salesforce, AWS ACE, and Suger, ensuring seamless data flow between systems. Learn more about technical details. 

Say goodbye to manual data entry and operational delays. With Suger, you can automate and manage co-sell opportunities, marketplace offers, and renewals, simplifying the entire quote-to-cash process within your existing workflow. By integrating your CRM—like Salesforce or HubSpot—with the Suger Console, you’ll experience a smoother sales cycle. Our customers have achieved 5x increases in lead pipelines and 6.6x growth in average deal size by integrating Suger with their CRM and AWS ACE. Learn more about what our customers say.

Achieve clear Visibility and Coordination Across Teams

With Suger’s Salesforce integration, your team gains real-time, actionable insights into your sales and operational pipelines. The platform offers a holistic view, ensuring that leadership and all stakeholders stay aligned on key metrics and pipeline updates. This real-time sync allows for quicker decision-making and better collaboration across departments.

Customizable field mapping lets you trigger actions across Salesforce, billing systems, and cloud portals. Whether it’s simplifying revenue recognition or improving alliance sales, you can capitalize on every opportunity with ease.

Plus, with real-time notifications via email or Slack, your team will never miss important updates. You’ll be instantly notified about offer acceptances, key milestones, and new opportunities, allowing your team to make faster, more informed decisions.

Automated everything to transact at Scale

Suger’s API-first approach empowers companies to automate critical operations like offer acceptance, usage billing, and co-sell workflows on multi-cloud marketplaces. 

• Auto-Share to Unlock More Co-Sell Opportunities

  Maximize your co-sell potential by automatically sharing eligible opportunities with cloud providers based on predefined criteria. Avoid manual entry by automatically sending specific contact information, deal value, and close dates into Salesforce. 

• Automate workflows to reduce operation friction

  Set up workflows to trigger partner-originated opportunity sharing based on specific conditions, such as changes in Salesforce fields or metered usage data. For instance, you can create a private offer with accurate pricing and terms by just one click by setting CPQ quotes as trigger objects in Salesforce.

As the data and workflow layer across B2B marketplaces, Our platform not only simplifies your cloud marketplace operations but also empowers your sales team to focus on what truly matters—closing deals and driving revenue growth. 

Ready to grow your business with Suger’s CRM Connector? Contact us today to learn more success stories about co-sell integration.