Mastering the Google Cloud Marketplace: Alliance Leader’s Ultimate Guide

In the fast-paced world of cloud computing, the Google Cloud Marketplace (GCP Marketplace) stands out as a key platform for businesses to showcase, sell, and manage their software products. Whether you're a startup founder, CRO, or IT professional, leveraging GCP Marketplace can dramatically enhance your go-to-market strategy, streamline procurement, and drive significant revenue growth.

This guide will walk you through the essentials of becoming a Google Cloud Marketplace vendor, integrating with Suger to efficiently manage your listings and offers, shorten your sales cycle from 3 months to weeks, and accelerate your path to success.

Benefits of Listing on GCP

1. Expanded Reach: Access over 960K active customers globally who are looking for reliable software solutions.
2. Streamlined Procurement: Simplify the buying process with easy deployment and integrated billing, as well as a catalog of pre-vetted solutions that are ready to use, which reduces the sales cycle by up to 50%.
3. Built-In Trust: Being listed on a reputable marketplace like Google Cloud can boost a product's credibility, leading to an average 20% increase in conversion rates. Additionally, the compatibility and deployability of solutions available on these platforms allow technology leaders such as CIOs and CTOs to efficiently evaluate and integrate new tools into their existing infrastructure.
4. Revenue Growth: Drive incremental revenue through new sales channels and co-selling opportunities, leading to a 35% increase in lead generation within the first six months of listing.

List on the GCP marketplace within days

Successfully and efficiently listing your products on a cloud marketplace and minimizing deployment time requires finding a reliable partner. Here’s a step-by-step guide on how Suger can help you onboard GCP seamlessly.

Step 1: Meet the Requirements and Become Google Cloud Marketplace Vendor

• Organizational Requirements: Join Google Cloud Partner Advantage and maintain good standing in your cloud marketplace vendor account and payment profile.
• Product Requirements: Ensure your product is production and enterprise-ready, and verify to Google Cloud through an approval process during onboarding that you primarily host your software product on Google Cloud.
• Google Cloud Producer Portal: Submit an architecture diagram (more detailed requirements can be found here) and complete the Solution Validation form to gain access to the Google Producer Portal (assistance available from the GCP team).

Step 2: Integrate with Suger

• Create a Google Service Account and link it to the GCP Producer Portal for billing integration and API access.
• Add Suger AWS as an Identity Provider. Enter details like GCP Project ID, Workload Identity Pool ID, Service Account Email, and more in the Suger Console.

Step 3: Launch and Start your Co-sell Journey

With all your product details and pricing model in place, Suger automatically syncs with GCP Marketplace and pulls all your listed product information to go live! Learn more Listing Procedures here. By following this guide, ISVs can effortlessly navigate the complexities of the Google Cloud Marketplace and leverage Suger to optimize their listings.

Listing is just the beginning—building solid partnerships with hyperscalers and kickstarting a flywheel of opportunities is the next step. Ready to take the next step? Contact us to unlock the full potential of your cloud offerings and drive your business forward.