How Suger Simplifies AWS Marketplace Listing and Co-Selling Management

The AWS Marketplace attracts 330,000 active B2B buyers looking to accelerate their business initiatives with the right software. Cloud marketplaces, much like app stores for smartphones, enable businesses to distribute and sell their software solutions on platforms like AWS, Azure, and GCP, making it easier for companies to reach their target audience.That’s where Suger comes in.

A New Way to Get Started

Listing on the AWS Marketplace often requires significant effort across multiple teams. Suger simplifies this by enhancing integration capabilities with an API-first approach, making it faster and easier to list products and find the right buyers without needing engineers' efforts.

Step 1: Define Pricing Model

AWS Marketplace features three pricing models for the SaaS products: Subscription, Contract and Contract + Subscription Combined. Whether you choose a subscription model, pay-as-you-go, or a one-time fee, Suger helps you configure pricing quickly and accurately.

Step 2: API Integration

After submitting product listing, Suger handles the entire integration process with AWS, ensuring compliance and seamless integration through pre-built connectors. Establish a secure connection between Suger APIs and cloud marketplace accounts, facilitating unified and secure product management. Suger will automatically sync with AWS Marketplace and pull all listed products info. 

Step 3: Automating Metering, Billing and Reporting

Through Suger’s fully automated integration with Orb and metronome, the sales and finance teams can easily manage workflows based on metered usage and billing records. Manage billings, private offers, CPPOs, and entitlements through Suger to ensure smooth transactions and customer satisfaction. For more information, check out our NEW metering V2 release.

Each of these steps requires careful attention to detail and a deep understanding of AWS’s guidelines. Without the right tools and knowledge, leaders can find themselves overwhelmed, leading to delays and missed opportunities. Moreover, without tight metering or accurate reporting on billed revenue, businesses risk losing out on significant revenue.

Designed to Grow Your Business

After being listed on the marketplace, the next step is to activate the co-sell flywheel. Suger supports the success of the entire GTM team. Utilize Suger’s CRM connectors and ACE connectors to manage co-sell opportunities from AWS, then achieve higher win rates, 50% faster sales cycles and 4-5X richer deal sizes. 

Building a Better Together Story with AWS

Setting up Salesforce and ACE is just the beginning. Integrating marketplace processes into the sales organization is vital. This includes engaging in co-marketing initiatives with AWS, taking advantage of AWS programs, and building strong relationships with key stakeholders within AWS. By leveraging Suger's expertise and support, your business can thrive in the AWS Marketplace and drive greater growth. To see how this can work in practice, check out Panther’s success story.

Ready to simplify your AWS Marketplace listing? Contact us to learn more about how Suger can help you achieve your goals.

🎁 Bonus time!

AWS is offering up to $20k in incentive credits for net-new integrations. This initiative is a fantastic way to accelerate your business strategy. At Suger, we’re dedicated to supporting you every step of the way. From understanding the requirements to executing the setup, we’re here to make the process seamless and beneficial for you. Here’s how partnering with Suger can help you unlock these benefits:

What You Get: 

🎈 $10k Credit for implementing a new CRM integration with AWS. 

🎯 $10k Credit for establishing a new Marketplace listing.

How to Qualify:

1. Achieve $65k TCV through your Marketplace listing.

2. Share 20 opportunities via ACE.

Contact us, and we’ll help you get started on this exciting journey.