A Guide to 9 Common AWS Marketplace Listing Mistakes (And How to Avoid Them)

Publishing your SaaS or AMI product on the AWS Marketplace opens up new revenue opportunities, but also exposes your team to an overwhelming number of potential pitfalls. From AWS listing rejects to cloud marketplace compliance errors, even the smallest missteps can delay your go-live by weeks.

This guide highlights the most common AWS Marketplace listing mistakes for both SaaS and AMI offerings, referencing AWS's official Request Errors and Issues, and shows how Suger completely takes this task off your plate, managing listings end-to-end, reducing go-live time, increasing visibility, accelerating growth, and reducing manual intervention.

Common SaaS Listing Errors

1. IAM Role & Entitlement Errors: Misconfigured IAM roles or entitlement logic lead to broken access flows during AWS testing and listing rejection.

2. Broken Usage Metering: Inaccurate metering APIs or failure to report usage data causes billing issues and offers rejection.

3. Incorrect Pricing Models: Misaligned hourly or usage-based pricing is one of the top AWS Marketplace pricing errors flagged by reviewers.

4. Private Offer Errors: Manual mistakes in tier structure, start/end dates, or terms create private offer errors, often invisible until deals fall through.

5. Compliance & Metadata Gaps: Missing tax info, support details, or product metadata cause cloud marketplace compliance errors and amazon listing errors.

6. Multi-Cloud Copy-Paste Errors: Reusing the same listing for Azure/GCP on AWS creates multi-cloud marketplace listing errors due to schema mismatches.

Top AWS AMI Listing Errors

1. Incorrect EC2 Configuration: Unsupported instance types or misconfigured launch parameters are recurring AWS EC2 errors that block AMI listings.

2. AMI Visibility & Permissions:  If AMIs aren’t shared with AWS or lack launch permissions, listings are auto-rejected. A classic AWS listing reject case.Broken

3.Snapshots or AMI IDs: Referencing corrupted snapshots or outdated AMI IDs results in critical AWS product listing mistakes that block buyer access.

Removing the Friction from AWS Listings with Suger

Suger automates the entire lifecycle of AWS Marketplace listings, from setup to private offers to compliance reporting so your team doesn't have to worry about manual mistakes or rejections.

Why These Listing Errors Matter

Failing to address these errors causes:

• Delayed go-lives from AWS listing rejects
• Lost revenue due to private offer errors
• Compliance violations stemming from cloud marketplace listing errors
• Missed co-sell opportunities
• Duplicate work and broken buyer experiences

Key Takeaway

Avoiding AWS Marketplace listing mistakes isn't just about compliance, it's about speed, scale, and seamless execution. With Suger, you eliminate costly errors, reduce listing time, and close cloud marketplace deals faster.

From fast-growing startups to enterprise platforms, Suger enables:

• <2-week listing launch on AWS
• Zero engineering lift
• 5X Faster Go-Live
• 90% Less Manual Intervention
• Real-time validation & compliance checks
• Seamless CRM, CPQ, and billing sync

👉 Book a demo today to see how Suger helps you avoid AWS listing rejects, resolve cloud marketplace listing errors, and scale across marketplaces with ease.