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AWS re:Invent 2024 Recap: What’s New with AWS

AWS re:Invent 2024 unveils advancements like Buy with AWS, Partner Connections, SageMaker upgrades, Bedrock Marketplace, and a $100M Education Equity Initiative.


The curtain has closed on another AWS re:Invent, and what a week it’s been! Packed with groundbreaking announcements, insightful discussions, and inspiring innovation, this year’s event continues to push the boundaries of cloud technology. At Suger, we’re especially thrilled by how AWS’s latest updates align with our mission of simplifying and scaling the cloud marketplace journey. Whether it’s faster listing, enhanced co-selling, or seamless transaction automation, we’re here to help businesses leverage these advancements and achieve greater success. Let’s dive into the highlights!

Buy with AWS

AWS has made purchasing solutions more seamless than ever with the launch of Buy with AWS. This new feature enables partners to integrate AWS Marketplace directly into their websites, allowing customers to discover solutions, request pricing, and make purchases using their AWS accounts.

Look for products that are “Available in AWS Marketplace” when browsing on Partner sites, then accelerate your evaluation process with fast access to free trials, demo requests, and inquiries for custom pricing.

Learn about Buy with AWS and how to enable it on your website here.

Partner Connections

Partner connections is a unified co-sell experience that simplifies deal structures across multiple partners on a single customer project. With Partner Connections, Partners can Start collaborating on multi-partner opportunities, co-sell joint solutions, accelerate deal progression, and expand their reach by teaming with other AWS Partners. This feature is a game-changer for businesses aiming to scale their impact through collaboration. To see Partner Connections in action, check out the detailed blog on this feature.

Amazon SageMaker: Smarter, Faster, More Efficient

AI developers, rejoice! Amazon SageMaker’s latest upgrades bring a new level of efficiency and power:

  • Reduced training time and costs.
  • Significant performance acceleration.
  • Resource efficiency monitoring for better optimization.

These updates are set to redefine how businesses train and deploy machine learning models, making innovation faster and more cost-effective.

Amazon Bedrock Marketplace: A Treasure Trove for Developers

AWS unveiled the Amazon Bedrock Marketplace, opening the door to over 100 high-quality models from leading providers. With new capabilities tailored for enterprise needs, the marketplace now offers, including integration with enterprise data sources, support for structured data queries, unstructured data transformation, and enhanced security capabilities.

For developers and enterprises, Bedrock Marketplace provides the tools to harness generative AI capabilities securely and effectively.

Amazon Education Equity Initiative: A Commitment to Innovation

The seeds of innovation need fertile ground to thrive. The Amazon Education Equity Initiative has pledged $100 million in cloud credits over five years, dedicated to advancing artificial intelligence. AWS is already working with more than 50 organizations from 10 countries, enabling them to use advanced technologies to bring digital learning solutions to underserved and underrepresented communities. Read more here.

At Suger, we’re excited to see how these updates enhance opportunities for businesses in the AWS ecosystem. Whether it’s faster listing, enhanced co-selling, or automating complex transactions, we’re here to help you leverage these advancements and accelerate your growth.

Stay tuned for more insights and strategies on how Suger can help your business make the most of AWS’s latest innovations. Contact us today!

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