Navigating the complexities of cloud marketplaces can be challenging for sellers. AWS Marketplace Seller Prime is here to make a difference. Designed to help ISVs grow their digital businesses and implement successful go-to-market (GTM) strategies for Product-Led Growth (PLG) products, Seller Prime provides critical resources to supercharge your cloud marketplace success. Here are the five key things you need to know to join this program:

1. Who Should Be Involved in Seller Prime

To succeed with AWS Marketplace Seller Prime, it’s crucial to involve key stakeholders across teams:

• Product Managers: Ensure your product meets marketplace requirements.
• Marketing Teams: Drive traffic and visibility to your marketplace listings.
• Sales Teams: Align with AWS co-sell strategies to close deals.
• Customer Success Teams: Nurture trial users to convert them into paying customers.
• Your AWS PDMs: Provide strategic guidance.

Cross-functional collaboration is essential to unlock the full potential of Seller Prime.

2. What Are the Requirements for the Seller Prime Program?

Any AWS Marketplace Seller can register for Seller Prime to get PLG guidance, but ISVs with self-service products and goals aligned with the program's criteria can fully leverage all its benefits. Sellers must meet specific requirements outlined by AWS, such as offering Pay-as-you-go (PAYG) models and adhering to AWS Marketplace best practices.

3. Why PLG Is the Foundation of Success

Product-Led Growth (PLG) is central to Seller Prime’s approach, focusing on customer-centric growth strategies to optimize marketplace performance. Key PLG goals include:

• Driving free trial starts to attract new users.
• Nurturing conversions from free to paid plans.
• Expanding contracts for long-term growth.

Pro Tip: Check our Comprehensive Guide to PLG to discover how Suger can help you drive PLG success on AWS Marketplace.

4. How to Join Seller Prime？

Joining AWS Marketplace Seller Prime is straightforward, contact us to learn more.

1. Complete the Seller Prime Strategy Document: Align your business goals with AWS resources to ensure a clear path to success. Focus on GTM objectives, challenges, and resource needs.
2. Submit Your Strategy: Send the document to your Partner Development Manager (PDM) and the Seller Prime team via email.
3. Leverage Your First PLG GTM Business Report: Once your strategy is received, you’ll get a baseline report offering actionable insights to refine your marketplace strategy. Use this report to:
   • Implement PLG tactics like free trials and tiered pricing.
   • Utilize AWS marketing programs to promote your products.
   • Drive traffic to your listing and optimize trial-to-contract conversions.
   • Enhance buyer experiences to drive retention and growth.

A well-executed GTM strategy ensures your listing attracts the right buyers and converts them into loyal customers. Ready to unlock the full potential of Seller Prime? Learn more about Seller Prime here. 

5. What Can You Get from the Seller Prime Program?

AWS Marketplace Seller Prime offers powerful benefits to help ISVs scale their presence, engage users, and foster self-service purchasing. Key benefits include:

• GTM Guidance: Access self-service marketing templates for streamlined campaigns.
• Pay-as-You-Go Enablement: Technical support and a $10K credit incentive for new listings to drive pay-as-you-go offerings.
• Marketing Development Funds (MDF): Up to $40K to support ISV-led campaigns targeting AWS users.
• Targeted Customer Outreach: Specialist sessions to tailor your approach for the AWS audience

Partner with Suger to Simplify Complexity and Plan Your AWS Marketplace GTM Motion

AWS Marketplace requires meticulous execution, from initial setup to driving traffic. That’s where Suger comes in. We’ve guided countless clients through the Seller Prime process, helping them:

• Navigate complex quote-to-cash workflows.
• Execute PLG strategies for sustained growth.
• Refine their GTM strategies for cloud marketplaces.

Our mission is to let you focus on business outcomes while we handle the complexities of AWS Marketplace integration. If you’re looking for expert guidance, reach out to us. Whether it’s PLG on cloud marketplaces or refining your GTM strategy, we’re here to help you scale with confidence.