Accelerating B2B Cloud Marketplace Strategies with Suger

In today’s dynamic B2B landscape, becoming the platform of choice for tech buyers is a crucial goal for all SaaS leaders. As Canalys highlights in their recent report, the rise of digital-savvy millennial buyers has driven an 84% CAGR in digital marketplaces over the past five years, and The cloud marketplace landscape is driving much of this momentum.

The Cloud Marketplace Momentum

The momentum behind cloud marketplaces is undeniable. Leading vendors are experiencing exponential growth in their marketplaces. For instance, Google Cloud’s marketplace third-party transaction value was up more than 500% year-on-year, and the number of active customers in AWS Marketplace increased by 287%. This growth translates into fast growing GTM channels for ISV’s such as CrowdStrike, Splunk, Snowflake, and Palo Alto Networks, who have each surpassed US$1 billion in cumulative sales through AWS Marketplace. 👉🏻Why Cloud Marketplace Matters?

Suger’s Role in the Cloud Marketplace Ecosystem

At Suger, we understand the transformative power of cloud marketplaces. Our platform is designed to simplify the process of listing, transacting, and co-selling on major cloud marketplaces such as AWS, Azure and GCP. By leveraging Suger, businesses can quickly adapt to the needs of today's integration-first buyers and accelerate building robust, successful ecosystems in the great platform race. Learn more about technical onboarding in our Get Started docs.

Key Features of Suger

1. Easy Listing and Transacting
   • Suger's APIs streamline listing and transactions across multiple cloud marketplaces, reducing listing time by 5x and costs by 10x, allowing ISVs to eliminate technical debt and focus on core product development.
2. Seamless Co-Selling Management
   • Suger supports the GTM team's success with CRM and ACE integration to manage co-sell opportunities from hyperscalers, helping ISVs achieve higher win rates, 50% faster sales cycles, and 4-5x richer deal sizes.
3. Streamlined Billing and Automation
   • Simplify revenue recognition by automating commit and overage billing. Customizable features such as minimum spend and discounts allow pricing models to be tailored to meet specific business objectives. Suger just released a new metering upgrade, Contact us to learn more! 

The Future of GTM in Cloud Marketplaces

Cloud marketplaces are revolutionizing SaaS GTM strategies. At Suger, we are dedicated to helping your business thrive in this evolving landscape. By leveraging our platform, you can stay ahead in the platform race, offering enhanced customer experiences, increased market reach, and greater operational efficiency. Contact us to learn how hundreds of companies achieved more with less.

Sources: Canalys Report - The B2B platform race: How ecosystem marketplace and integration tools are accelerating platform strategies