5 Tips to convert more leads for your Google Cloud Marketplace listing

Cloud marketplaces are on track to grow exponentially, reaching an estimated $85 billion by 2028, up from $16 billion in 2023. For ISVs on Google Cloud Marketplace, the benefits are clear: a 42% acceleration in deal cycles and a 32% increase in deal size. But how do you maximize these advantages and convert more leads through your listing? Here are five actionable tips to help partner-lead generation.

A prerequisite to any lead generation is to streamline the buyer’s journey. Ensure that your marketplace page provides a seamless experience by highlighting your value proposition upfront. Give a great solution pitch in front of your buyers and use clear, concise messaging to guide potential customers from discovery to decision-making. Incorporate user-friendly CTAs, such as “Request a Demo” or “Start Free Trial,” to make it easy for prospects to take the next step.

Videos are a powerful tool for engaging potential customers and showcasing your product's capabilities. Craft concise, compelling demo videos (consider using Gemini as a creative collaborator) that highlight key features and benefits, demonstrating how your solution solves buyers challenges in the Google Cloud environment. Keep them concise—ideally under 1 minute (strong hook in first few seconds)—and include a strong call to action to accelerate the sales cycle , like a link to your free trial or demo request form. Learn more about how to build credibility with your target audience here.

3. Leverage Coupons and Free Trials to Incentivize Prospects

Offering discounts and free trials is an effective way to lower the barrier to entry for prospective customers. Plan strategic coupon codes or trial periods to entice buyers to experience your product firsthand. Consider promoting these offers during product launches or in tandem with industry events to maximize impact. For AI startups, flexible free trails that cater to specific use cases can significantly improve conversion rates.

Tips: Consider using unique codes and UTM tracking to monitor campaign traffic and effectiveness.

4. Engage in Events to Share Your Story and Build Partnerships

Participating in industry events and conferences is a great way to share your success stories and forge valuable partnerships. Hosting webinars or joining panels can showcase your expertise and create opportunities for co-marketing and co-selling with Google Cloud.

5. Leverage Google AI 

Google Cloud is building the most open and comprehensive AI ecosystem, offering robust infrastructure and technical resources tailored for ISVs. With programs like the Google AI Startup Program, you can iterate and innovate faster, driving more value for your customers. Learn more about how Gen AI companies are leveraging Google Cloud Marketplace.

By applying these tips, you can not only increase your visibility on the Google Cloud Marketplace but also convert more leads into loyal customers.

Ready to accelerate your growth? Get started now with our comprehensive guide to optimizing your Google Cloud Marketplace listing and co-sell.