5 Reasons to Grow Revenue on Google Cloud Marketplace

In today’s competitive cloud computing landscape, expanding revenue streams is critical for growth. Google is betting big on AI infrastructure, offering advanced computing power and tools. Over the past two years, Google Cloud has doubled the number of third-party listings on the Marketplace. For early-stage companies, especially AI startups, this presents an excellent opportunity to enter the Google Cloud Marketplace, gaining a significant competitive edge.

1. Access a Global Customer Base

Google Cloud's revenue for Q2 surged by 29% to $10.3 billion, driven by increasing demand for AI capabilities. With over 960,000 active customers, GCP Marketplace provides AI startups with immediate access to a diverse global audience actively seeking innovative software solutions. By listing on the cloud marketplace, companies can directly reach enterprise customers and developers, rapidly expanding their user base.

2. Streamline Sales Process

Enterprise sales cycles can be complex, but GCP Marketplace simplifies the process, reducing sales cycles by providing a platform where products are pre-vetted, deployment is simplified, and billing is fully integrated. GCP launched Marketplace Channel Private Offers in June, 2024. ISV partners can streamline sales cycles and scale reach to more customers by bringing their channel partners of choice to the Google Cloud Marketplace. 

3. Leverage Co-Selling and Strategic Partnerships

One of the unique benefits of listing on GCP Marketplace is the opportunity to co-sell with Google and its extensive partner network. Companies that join Google’s Partner Advantage program can significantly boost their sales efforts, often closing deals that are 32% larger through collaboration with Google's sales teams. Startups like Anomalo have leveraged this co-selling approach to rapidly scale their go-to-market strategies, particularly in the AI space where Google Cloud is a preferred platform for generative AI unicorns. Learn more about how Gen AI companies are leveraging Google Cloud Marketplace.

4. Harness the Power of Google’s AI Ecosystem

GCP provides a robust infrastructure tailored for ISVs, offering cutting-edge technical resources and support. Google Cloud is building the most open and comprehensive AI ecosystem, helping companies solve complex problems and achieve their goals. This ecosystem is particularly beneficial for AI SaaS applications and data provider partners. Today, Google’s AI-optimized infrastructure is the platform of choice for startups developing generative AI. More than half of all funded generative AI startups are Google Cloud customers, including 70% of generative AI “unicorns,” or those valued at over $1 billion.

5. Flexibility to Meet GTM Motion

In today’s market, flexibility is crucial to meeting the diverse needs of customers. Google Cloud Marketplace supports a variety of pricing models, including subscription-based, usage-based, and one-time purchase options. This provides users with greater flexibility and control over their software costs. Suger extends the functionalities of GCP by offering an API-first approach that enables advanced string and numeric property filtering, various aggregation types, and the ability to set up Minimum Spend and Discount. These features empower ISVs to meet specific customer needs and optimize marketplace performance.

Moreover, Google has dedicated significant effort over the years to building its co-selling capabilities with partners. Recent updates, including a key change in the GCP onboarding process, have made it easier than ever for partners to get started on GCP Marketplace. Now, partners can initiate the onboarding process independently, without requiring a Googler nomination. This streamlined process reduces operational overhead and accelerates time-to-market. Stay informed on Cloud Marketplace Partners release notes. 

Speed Up from Start Effortlessly

Navigating the complexities of getting listed on GCP Marketplace can be challenging, but Suger simplifies the process. Our API-easy integration and powerful customization fit diverse customer usage patterns and business objectives, helping you manage and monetize usage-based services efficiently. Contact us to accelerate your growth today!